PPWR-Stimmungsindex German Economy 2025

Almost every second company estimates their preparation better than it actually is. While the interviewees average their level of implementation at 51% Localize, is the objectively measurable value only 42%. This gap is particularly evident when it comes to clear responsibilities, reliable data and initial documented measures. The problem: Anyone who overestimates themselves runs the risk of taking decisive steps too late — with expensive consequences in implementation.

Only 10% The interviewees have created the essential foundations: a defined responsibility, a clean database, an analysis of the packaging portfolio and initial documented measures. The majority of the economy is therefore still in its infancy. Particularly in complex industries such as logistics or production, there are significant structural deficiencies — an indication that without early action, there will be considerable backlog.

More than 70% The companies would like support in implementing the PPWR. The most frequently mentioned are practical guidelines (67.8%), personal advice (49.4%) and targeted training offers (46%). This shows that the challenge lies less in a lack of technology, but more in the interpretation of the regulation and in clear recommendations for action. Companies are looking for structure, clarity and certainty as to how they can implement the requirements in practice.

Many companies have neither clear responsibilities nor reliable data models established. Without these principles, a strategic implementation of the PPWR remains virtually impossible. At the same time, in many places, the regulation is regarded purely as a compulsory exercise, while economic opportunities — such as efficiency gains, digital transparency and new business models — are still not recognized enough. Anyone who focuses on a change of perspective early on can secure decisive competitive advantages here.